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Social Media: Coping With Negative Responses

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Recently Best Buy had one heck of a run in with a negative crowd in their Best Buy Facebook community after posting the following question:

What do you think about offering Bestbuy.com in Spanish?

Maggie McGary writes the article Best Buy Asks The Wrong Question On Facebook on Social Media Today and asks basically why Facebook bothered when supposedly most of their users were English speakers. Of course, in a Facebook group such as the one Best Buy currently has, they may speak English, but there are so many different people that do not use English as a first language. In fact, I would be cocky enough to say, go for it Best Buy. The more you can reach, the merrier.

Multi-Merchant Channel’s article written by Tim Parry called Live From Shop.org: Best Buy Learns How to Handle Facebook Cranks tells how representative and senior director of interactive marketing and emerging media for Best Buy, Tracy Benson basically said that they had to pull they whole question and comments off their page because people were becoming ‘rude’ and ‘racist.’

I am not sure how Maggie thinks some things are not racist, but when it comes down too it, it is all wrong to act in a manner that is uncivil – period. No one deserves that treatment and usually they not only effect the company, but other users as well. If the responses were negative, as in meaning that they were not for the ideas, as long as a logical answer was provided why, that would have been far more acceptable. Best Buy did not ask the wrong question, but they did not go into interacting more to find out logical pros and cons to research their question for marketing ideas.

As for Best Buy, if they get back down to their basics on talking with their fans/ clients (I almost have to assume that most of the people who are ‘fans’ on the Facebook page for Best Buy have at least been a client 1 time) as they started when they pushed forth with their Best Buy Twelpforce on Twitter. As for negative comments that constitute as uncalled for and uncivil, those comment should be removed, just like in any blog, message board, or social network community.

So, have you taken a lesson from this for your own, blog, and/or communities you either run or participate in? What other suggestions would you have if put in the situation that Best Buy had been?

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Related posts:

  1. For the Noobs: What Is Social Media?
  2. Applying Social Media and Social Bookmarking Effectively
  3. Social Media: A Case Study on FanHistory.com

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    Crossposting: Pros, Cons, and Etiquette

    You are here: Home » blog » Crossposting: Pros, Cons, and Etiquette


    Crossposting: Pros, Cons, and Etiquette

    Posted in blog | Posted on Date 29-09-2009 | Comments 1 Comment
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    Crossposting has sometimes been dubbed as duplicate content, however, if that was so, then even social bookmarking would probably be put in the same boat sometimes. To get a better understanding, I have included a definition of crossposting:

    As defined by Wikipedia:

    Crossposting is the act of posting the same message to multiple forums, mailing lists, or newsgroups. This is distinct from multiposting, which involves posting multiple identical messages, each to a single forum, newsgroup, or topic area.

    Crossposting is an older technique to drive traffic to an article by posting in several places online. However, some have viewed it as spam, even more so now that you can crosspost your social network streams like Twitter, Facebook, LiveJournal and Friendfeed onto each other. There are many more social networks that allow this too. This is great as it can drive traffic, however if some of your social network circles have similar people, they may not be so keen on the repeat content. Sometimes this can be seen as duplicate content, but if you view, the following video, Google touches on the myth of penalizing duplicate content and their article Demystifying the “duplicate content penalty”.

    In fact, Robert Scoble put on his friendfeed stream:
    “I’ve started hating cross posting. I’m now reading Twitter, friendfeed, Facebook and keep seeing the same content in all three….”

    I noticed when I allowed LoudTwitter to publish my Twitter stream to my LiveJournal account. Within days I had personal emails from long-time followers who either removed themselves from my too active livejournal posts, or messaged me to ask me to stop. The reason why was it was pushing all of their other friend’s fresh journal entries and not allowing them to keep up. I had to completely remove the feature even after choosing to have a post to include all my my tweets for the day. It kind of ranked there with the feeling of the site Tweeting Too Hard. :lol:

    Crossposting can be done in a way that is not annoying and spammish. How? Well, post only in places that your article is relevant whether it be social networks, forums, or any other communities. Just do not leave it up there without explaining why it is relevant. Try not to put the whole article, or if you do, remember to put a link back to the original source that you posted it- even if it was a guest post at another blog that you did. Be prepared to accept feedback as well as join in the conversation. Remember where you posted your article because it is important to be able to stay in touch with those who respond to your writing. They may not follow you at first, but with time and consistently providing return feedback, you could earn yourself some meaningful connections amongst your readers.

    Do you crosspost? What do you think of crossposting?

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    Facebook: To Tag or Not To Tag

    You are here: Home » blog » Facebook: To Tag or Not To Tag


    Facebook: To Tag or Not To Tag

    Posted in blog | Posted on Date 29-09-2009 | Comments 1 Comment
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    Not bragging, but I have well over 1500 followers in Facebook. I have been noticing a huge trend in applications that encourage people to tag their friends. In fact, some of these applications I am not a member of, nor even approved like Hotties for Sale, Zodiac Friend Photos, and more. Recently, one of my followers tagged me, along with 150 people. This drew a concern when I noticed well over 70 emails in my inbox asking the person to either remove them from being tagged or complained because of the email. I do not have the power to disallow this option. If I have approved other people as members, I do not have the option to allow people to tag me in photos. What does this do?

    Well, since people can make applications on their own, if these ‘friendly’ taggings could be utilized by spammers. Since a person still can only have 5000 followers max on Facebook, that could mean a lot of unwanted email filled with complaints.

    What can be done?

    Look at the application and if it requires tagging friends, tag a small amount of people. Tagging hundreds of people may cause a lot of problems, especially if the application is not even of interest to some of your followers. In fact, you could possibly be reported for spamming. A lot of the game applications on Facebook only allow 20 to 30 invitations at a time, so try to aim for a smaller group than that.

    If a person is persistent with tagging you, consider removing them from your friends. It might be fun for them, but really it is almost like those emails that people forget to put their long email list in the BCC line. If it gets out of line, either contact the application creator or report the application to Facebook and ask if they can limit the tagging for the application.

    Have you had this happen to you on Facebook? What do you suggest?

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    Social Bookmarking and Spam - Further Insight

    You are here: Home » blog » Social Bookmarking and Spam – Further Insight


    As a few know (and for those who do not, now you do know), I intern for the wiki namedFanHistory.com. Unfortunately in the past they were banned from Digg because of apparent spamming, and partially past wankage (wank), this this case based on a past grudge. This was done originally as one of those ‘I am excited to have a site, but not exactly aware of how to properly promote my content.’

    However, after some time, I thought that I would contact Digg and ask them to reconsider their stance, since I could not even bookmark some of FanHistory’s blog entries. Although it seemed I received a human response about reconsidering, I am willing to bet that no matter even if FanHistory becomes a very informational resource (which it has become to an extent. Example: There was an article called Trending Topics: 5 Ways Companies Used News Trends for Business Success on Mashable not long ago), that Digg may have been just have looked, replied, and then deleted.

    In fact, this is the reply I got (and Digg was great at replying promptly, just so you know):

    Does Digg differentiate between spam and spamming?

    Spam is very subjective. Many times, the spammer honestly doesn’t think they are spammers, so we generally leave that up to the Digg community to decide with the report/bury feature. We may delete users who blatantly and consistently submit obvious spam. Additionally, comment spam is against our TOS and will result in an account ban or deletion, depending on the severity. Submission spamming is different because it
    may be quality content but the submitter is “spamming” every story from their blog/site. While we welcome users to submit their own content, overdoing it often incites the users to mark the user as a spammer, the
    site as a spam site, and otherwise decent content as blogspam. We recommend considering this before you engage in this activity. Remember, if domains are consistently buried and reported as spam, the site may be
    banned.

    Because unblocking your domain would not be in line with the best interests of the larger Digg community, we cannot reverse this decision. But we’ll take your feedback into consideration.

    So basically Digg even says that submitting your own blog content to Digg on your own account can be considered blog spam by them. Now, I can see spamming off topic material that constantly asks people to purchase something is definitely spam. However, good articles… what is the point if you cannot get your own content. Also, you cannot like your own posts and submit them?

    So I guess I should come to a point about this by now. Be careful able what and how you bookmark your articles on any social bookmark site. When you sign up read the site’s terms of service. Even if you think it is dumb, it could save you headache later on. Ignorance may not save you from an being unbanned later down the road because the site rules are available and easily accessible. In fact, these services do not try to hide them because if they did, it could look bad.

    Should social bookmarking places like Digg look further into what classifies as blog spam? What do you think?

    (Note: This is not an attack on Digg. I like their services, but I think more should be done in the area of classifying spam.)

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    2. Social Bookmarking and its Importance
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    Password Protection – Keeping Your Information Safer

    You are here: Home » blog » Password Protection – Keeping Your Information Safer


    People preach password protection by citing online resources to either signup or download. Personally, I would stay away from them. A lot of these programs and places require that you put in answers to personal security questions, your birthday, and more. However, as we have seen from time to time, there has been hackings of the best internet companies out there, including the Twitter hacking a couple months ago that TechCrunch revealed to the world.

    You should not rely on these services to do this for you, even if it is a matter of convenience. Yes, it is great, but are you willing to still risk your information being blown to bit. Even people are being hacked by their own family and friends. Now, this post is not to make you leery of your own family and friends, but to share with you that it is a possibility as it has happened. Some people literally live online and they have signed up to dozens of different sites: social networking, gaming, shopping, banking, etc. I hear a lot of people every day talking about losing passwords or getting hacked and I guess today I finally decided that it was time to address the matter. Here are some ways to help:

    1. Keep a ‘black’ book, some kind of offline written documentations of the sites you have joined. Record username, password, and security questions.

    2. Passwords – It may be frustrating, but if you have to make up a strong password. Use a combination of lowercase letters, uppercase letters, and numbers. For those with access to the root of their servers whether it is theirs or purchased through a webhost, you can also include symbols. (cPanel users have this ability.) Make those passwords no less than 8 characters.

    3. Security Questions – Even if it says ‘Who is your favorite uncle?’, do not put your uncle’s name. Try a separate type of password other than your chosen password for your account. Make it difficult for even those who may know some things about you.

    4. Try to avoid clicking the box that says ‘remember my password.’ Log in each time and remember to clear your cache if you have not set your computer to automatically clear cache (computer cookies – remembers information you send.)

    5. Always make sure the service you enter is not collecting passwords. If you are not sure – avoid.

    6. Try not to document your passwords to an Excel file unless you password protect that file.

    7. Try not to always use the same password for everything.

    These are just a few suggestions. What other suggestions do you have?

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  • chanel says:

    Stay away from porn sites. Unless you’re on your grandmother’s computer.

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    WordPress Plugin Review: HookPress

    You are here: Home » blog » WordPress Plugin Review: HookPress


    HookPress is a plugin that allows create POST webbooks to publish material or send push notifications to other sites, like making your own Twitter Tools without the plugin itself. So, in a way, you are just about making your own plugin. You can use PHP, Python, Perl or any code language.

    You can use it to can take the content through WordPress filters and publish it in a unique way. Michael Yoshitaka Erlewine aka Mitcho, created the post and explains more about it in his video, which I embedded below.

    The plugin is easy to install and you can one-click install it through your own WordPress admin panel. If you do install it, or have already, feel free to drop by and share your creations. It is very exciting to see how people are using this to make their WordPress-core site more versatile. As for using, based on the video, and using my own hook to try something other then my Twitter Tools plugin (which means I when I went to publish, I had to click the ‘no’ to publish to Twitter with Twitter Tools), it was also quite easy to get working. Once I published my first tweet with this, I actually got a bit giddy at the prospect that I could do things I normally do with plugins the countless plugins I have installed in the past.

    By the way, I think Twitter Tools is great. I just like trying new things. You cannot always rely on plugins, but not all of use are super code ninjas, so they help a ton. However, this alternative way uses what you already have without loading more files to your webspace for plugins and calling any unnecessary functions.

    Have you installed HookPress? If so, have you used it?

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    2. WordPress Plugin Review: WP Report Post
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    How Long Or Short Should A Blog Post Be

    You are here: Home » blog » How Long Or Short Should A Blog Post Be?


    How Long Or Short Should A Blog Post Be?

    Posted in blog | Posted on Date 23-09-2009 | Comments 0 Comments
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    Although some might say it is debatable and say there is no such thing as having a blog post so long it deters your visitors away, the fact is – it CAN be harmful to your site do produce extensive articles. The reason for this that a lot of times your first time visitors may find it daunting to see the majority of your articles go on and on. Some only have so much time, while others are wanting you to go straight to the point. Then, there are those who are your regular followers – some will just skim your article, comment and might even miss the whole point.

    You do not want that to happen. You want to be able to influence your visitors enough that they might learn something, or add their own knowledge to the kettle.

    On the other hand, if you produce short articles, you could be failing to deliver vital information or even touching your topic so it delivers your message as you want. I have mentioned this from time to time, but articles should be targeted to reach a word count between 200 and 600 words. Any more, and you may need to decide if the topic truly needs all that information you are jamming in it, or consider writing an essay and placing it as a section within your site for those interested. Of course, if you are passionate about it, you could always make an ebook out of it, since that has been the craze these days (that I noticed.)

    However, if there is a topic that you could break into several sections to convey each point – you should consider that option. With something like the Yet Another Related Posts Plugin for WordPress users, it will keep your visitors on your site or they could bookmark the posts and read them when they have time.

    How long do you think posts should be? How short?

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    10 Chibi Art Pieces on DeviantArt That Squeal Cute

    You are here: Home » blog » 10 Chibi Art Pieces on DeviantArt That Squeal Cute


    I have decided to include different types of artwork and some description as there are many types of art out there and not everyone is aware of the different styles. In this entry, it is all about chibi art. Chibi art is a genre of art that some associate with a type of anime drawing. Often the head is large and the body is small and somewhat deformed. No, it is not deformed in a way that is ugly, but deformed in a way similar to that of caricature art. This type is usually digitally drawn, painted (water color) or drawn on paper, scanned, and then colored in whatever the artist uses to edit the piece. Often it is denote cuteness.

    Allwords.com defines chibi as:

    1. a child-like character with exaggerated features, particularly in anime
    2. a style of cartooning in which the characters are drawn to be very small and cute

    I went out and found a selection of great artwork on DeviantArt that I think best conveys this style of art.

    Queenie by celesse
    Queenie by celesse

    Mei by Danime-chan
    Mei by Danime-chan

    Puffy Puffy by kamiyoshi
    Puffy Puffy by kamiyoshi

    Ellen Nightly Chibi by kawaiihannah
    Ellen Nightly Chibi by kawaiihannah

    Chocolate box II by meago
    Chocolate box II by meago

    Chibi by Miriamele
    Chibi by Miriamele

    HJ Natsu Matsuri by MoogleGurl
    HJ: Natsu Matsuri by MoogleGurl

    Sweet Lolita Heetteri by QueenofDorks
    Sweet Lolita Heetteri by QueenofDorks

    Chibi Fruit Ninja-Deidara by Red-Priest-Usada
    Chibi Fruit Ninja-Deidara by Red-Priest-Usada

    My Lucky Star by trenchmaker
    My Lucky Star by trenchmaker

    Cute enough? Have you heard of this style of art? If so, anyone you like that you would recommend to those who enjoy viewing this type of artwork?

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    1. 15 Vector Art Pieces on DeviantART That Will Knock Your Socks Off
    2. 10 Sites to Quench Your ‘Cute’ Design Craving
    3. I Am On DeviantArt

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    Spottt: Free Link Exchange Site

    You are here: Home » blog » Spottt: Free Link Exchange Site


    Spottt: Free Link Exchange Site

    Posted in blog | Posted on Date 21-09-2009 | Comments 0 Comments
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    SpotttI came across the site Spottt and thought that this might be something to share with those of you looking for something that could help. Spottt takes the old idea of the banner exchange and instead of all of the people on the banner exchange eventually being seen, you should only see sites with similar content to yours.

    This is idea for people with smaller sites that are seeking more traffic. Although it says it is a link exchange, you are really submitting both a link and a banner, so it really is a banner exchange. Banner exchanges have been a great way to get traffic, but they have usually been very unfocused. Banner exchanges with more than 150 sites with various content, so if you had a web design site, you would have seen sites that had no common grounds with your own.

    It is free to use and you can place it on a multitude of sites like:
    LiveJournal
    MySpace
    Xanga

    or any site that allows you to insert outside HTML.

    Requirements are that you must put the ad above the fold, or by Spottt’s definition, less than 850 pixels from the top of the page. In return, Spottt will calculate your site impressions and how many clicks have gone through so you can monitor your site’s performance.

    Have you tried banner exchanges similar to Spottt? Where? And has it worked to bring traffic to your site?

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    Ways to Reach Out To Your Visitors To Keep Them Coming Back

    You are here: Home » blog » Ways to Reach Out To Your Visitors To Keep Them Coming Back


    It takes work to get your content out there for others to see. Whether by social networks, social bookmarking, message boards, and more, it all is based on how you deliver your message. That is how social media works. If you have people who are visiting, you will retain a few, but possibly have some that come one time and never glance back.

    What do you do to keep them coming back?

    Well, if your site has valuable information, you may need to make sure you are delivering it in an understandable way. Not everyone thinks and understands as you do. That is why there are so many tutorials out there for doing one particular thing. That is why there are so many articles out there that seem similar, but somehow have told the message differently and have include information that another place may not have covered.

    Here are some ways to reach out to your visitors and hopefully have them coming back.

    - If you have a graphic and web design site, perhaps reach out to the community and feature artists from time-to-time. Be varied and specific about the different types of artists as not all are the same, and you can play with this by featuring artists by their particular genre of graphic or web design.

    - Have a auto-responder type script built into your comment system or something like the Thank Me Later plugin for WordPress blogs that literally send a thank you to your visitors for commenting and invite them back to your website or to subscribe to your rss feed.

    - Readily leave a contact or some type of feedback form for visitors. Encourage them to give suggestions for future topics to cover. Also, for a little ‘pay it forward’ type action, give credit to those who send topic suggestions that you end up blogging.

    - Make sure to not be afraid about mentioning your blog topics when a conversation comes up in your social network streams and message boards that are relevant to what is being discussed. It is on-topic. However, do not make it seem as if you are pressing your opinion upon them. Just make sure to say why you are including the link, especially how it connects to the current topic.

    - Have a visible RSS feed or some type of opt-in form easily available for your visitors to be able to subscribe to your blog.

    - Include a related post script like Yet Another Related Posts Plugin for WordPress users so you can keep your visitors enthralled with related topics if they are needing more information.

    - Encourage visitors to give feedback within your articles by commenting. This extends the conversation so both you, and your visitors can learn from each other.

    These are just a few suggestions I am listing off the top of my head. What other ones can you think of to reach out to your visitors and have them keep coming back?

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    2. Lijit: Create Your Own Search Engine
    3. Social Media: A Case Study on FanHistory.com

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